One of the world's most popular dating apps just got a little bit creepier.
Tinder announced Tuesday that it's testing out a new feature letting users see more social media content from people they match with. The "Feed" — which is being tested in Australia, New Zealand, and Canada — is an updating timeline where users can see new Instagram posts, Spotify top artists, and new profile pictures from their Tinder matches. Engadget notes that the dating app already allows users to connect their Instagram and Spotify accounts to their Tinder profiles, but this new feed takes it a step further by creating something that resembles a Facebook News Feed filled with content posted by potential romantic interests (who, let's remember, you don't actually know yet).
If you don't want your matches to know about your life before you meet them, Tinder lets you manage which social media accounts and posts get linked to its feed. But once you allow it, Tinder users can interact with your social media content. As Tinder proclaims: "[G]ive Leilani a shout-out on her solid Boomerang skills, or let Zoe know the 'Best. Burger. Ever.' pic she just posted is your favorite too."
Tinder missed its most recent quarterly profit estimate, but the dating app is still profitable and was recently valued at $3 billion. The "Feed" is one of several new features Tinder has rolled out this year. In June, Tinder announced the creation of a subscription service that allows paying users to see who has "liked" their profile. And two weeks ago, the company introduced a machine learning tool that uses algorithms to show users new people that it thinks they will swipe right on. Tinder has over 50 million users, and the company recently promised to "blur lines between the physical and digital world for dating." Totally not creepy! Kelly O'Meara Morales
Tinder CEO says he likes smart girls — but proves he doesn't know what 'sodomy' means in cringeworthy interview
Tinder CEO Sean Rad's latest interview was a bit of a PR catastrophe. Speaking to the U.K.'s Evening Standard shortly before Tinder's parent company, Match Group, goes public Wednesday evening, Rad was far from tight-lipped about his personal life.
In addition to revealing the number of women he's slept with (a "modest 20") and talking extensively about his mother, Rad tells an extended braggy anecdote involving a model that ends up proving he may not be quite sure what the word "sodomy" actually means:
He's desperate to impress on me how gallant he is, citing the fact that a "supermodel, someone really, really famous" has been "begging" him for sex "and I've been like, no." She's "taunted" him, he says, and "called me a prude."
"She's one of the most beautiful women I've ever seen but it doesn't mean that I want to rip her clothes off and have sex with her. Attraction is nuanced. I've been attracted to women who are..." he pauses "...well, who my friends might think are ugly. I don't care if someone is a model. Really. It sounds clichéd and almost totally unbelievable for a guy to say this, but it's true. I need an intellectual challenge."
He continues: "Apparently there's a term for someone who gets turned on by intellectual stuff. You know, just talking. What's the word?" His face creases with the effort of trying to remember. "I want to say 'sodomy'?"
Rosette [Pambakian, Tinder's VP of communications and branding] shrieks: "That's it! We're going to be fired!" and Rad looks confused. "What? Why?"
I tell him it means something else and he thumbs his phone for a definition. "What? No, not that. That's definitely not me. Oh, my God." [Evening Standard]